Google pressures sites to encrypt data

Google has been considering security as a ranking measurement for some time, checking to see if a website encrypts collected information and downgrading sites that don’t. But starting in July 2018, Google’s Chrome browser will mark any site with an input field as “Not Secure” if it does not use an SSL Certificate to encrypt data. Chrome has a 48.6% market share, and the input field could be as simple as a search box, a contact form, or a login panel. Here’s the difference between how a site appears now, how it will appear starting in July, and how a secured site...

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Royalty-free photos for social media and blog posts

Great photography is increasingly important, as social media becomes a major point of contact for customers. While a quick Google search is simple, unfortunately it’s not legal. You risk receiving “take down” notices from companies who make more money by threatening lawsuits than they do selling the images in question. So how do you find quality, risk and royalty free photos? Two of my go-to sites are: Pixabay https://pixabay.com/ Pixabay has photos, illustrations, even video clips for free. A lot of European photos are available, if you have an international market. They...

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House of Prayer Retreat Center

An online calendar with checkout directly from an event.

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Better Business E-mail with Clients & Vendors

E-mail is not always the most efficient medium for business communication, but it’s not going away. So here are some real-world tips for improving communication with your clients, vendors, donors, and colleagues. This is not the “be sure to check your spelling” list of dos and don’ts. If you don’t already do that stuff, you’re not going to do these things either. These are user-based tips for improving response, accuracy and usability. 1. Useful Subject Lines The subject line of your e-mail is the most important thing you write, and there are several...

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You’re not a spammer, are you?

Almost all my clients dislike spam and want me to install spam filters on their email accounts and website forms. On the other hand, when it comes to advertising their products and services, they have a difficult time viewing their broadcast e-mails as spam.

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Open a 24/7 store ~ in all major cities in the United States ~ for $2,500

What would it mean for your business or non-profit to have a storefront in every city in the United States? A large capital investment? Not so. You can be open for business 24/7 in all 50 states for under $3,000. How? Online, of course. One of the major benefits of an online investment is the almost unlimited reach of your audience. While a brick and mortar store provides possibly a regional impact, an online presence is available anywhere your language is spoken. And shopping carts which support multiple languages are easily implemented. For non-profits, an online storefront may be the only...

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Free Trade Journals Keep You In the Know

Free trade journals are a great way to keep up-to-date in your industry and learn about related industries, for free.

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What you need to know about your domain.

The importance of your domain name registration information cannot be overstated. Your domain name, (i.e. url, yourstore.com) is the online equivalent to the title to your business. You would never misplace an important document like that. Don’t lose track of your domain. How could that happen? It’s as simple as changing your e-mail address and failing to notify your domain name registrar*. When they try to notify you that your domain is expiring, you don’t get the message. Before you know it, your web site isn’t showing and you’re jumping through hoops and...

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